At 91.1 The Bridge we are dedicated to building our clients’ business. The Bridge is rooted in partnership and collaboration, where each customer relationship is approached as a joint venture aimed at achieving a mutual goal – effective advertising results.
At the Bridge we know that when we meet the needs of our customers, our needs will also be met. Advertisers effectively eliminate media wastage when buying at The Bridge thanks to our tightly focused signal, concentrated on the Wood Buffalo market.
Advertising on The Bridge is an investment in building your business, and your community.
We also offer opportunities to advertise on different parts of the Bridge website.
If you want to discuss how we can make your advertising more effective on 91.1 The Bridge radio or on the website, please call 780-791-5911 and ask for the sales department, or speak with station business manager Jill Edwards.
Why Faith Based Radio?
Simmons Market Research reports that 72% of Christian radio listeners prefer to buy from a business that advertises on a Christian radio station. And 62% say that they would "shop more at a known business if it advertised on Christian radio."
The interesting thing is that these statistics are not just a snapshot in time from a fluke survey. These same loyalty factors have held up well for the last two and a half decades. The "halo effect" of this unique market has weathered a variety of economic conditions and global marketing shifts from the impact of Cable TV to the arrival of Internet advertising. It appears that marketing to a Christian audience remains as simple as using a well conceived radio campaign on the right radio stations.
The fact is that very few advertising venues offer this kind of credibility. A message heard through the lens of Christian radio is perceived by the listener as being more reliable than other forms of advertising. What other radio listener turns on the radio expecting to hear a message that will change their lives? Clearly, there is no other format that commands this kind of attention by its’ listener to the unique program content being broadcast by the radio station. It’s this kind of advertiser loyalty that can’t be achieved by any other means.
The data is definitive and clear. If your advertising campaign does not include Christian Radio Advertising, then you are not maximizing your ad budget’s ability to reach buyers who are predisposed to buying what you are selling. Marketing to this unique family-oriented audience is easier when you include Christian Radio Advertising in your media mix.
Supporting The Bridge 91.1 is an investment in building your business, and our community.
Thank you to all of our sponsors and advertisers. Below is a list of some of our advertising partners.